Pharrell's SS24 Louis Vuitton Debut Was Nothing Short of Spectacular

By Marcus Blassingame

At Louis Vuitton, Pharrell Williams rewrites fashion for the celebrity age fusing entertainment for his confident Louis Vuitton menswear debut. This star-studded exposé generated the A-list cast of who’s whos to remember: Savannah James and LeBron James Lewis Hamilton, Tyler, the Creator, Jared Leto and Kim Kardashian, Kelly Rowland, Beyoncé and Jay-Z, Zendaya, Lenny Kravitz, Bad Bunny, Maluma and Anitta.

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Pharrell's Louis Vuitton dropped, and Big Coat Season will never be the same again

When Williams was named as the successor to the late Virgil Abloh, some debate ignited over the validity of his appointment and unorthodox trajectory. But while he’s not a formally-trained fashion designer, the 13-time Grammy winner has been shaping culture — from music and fashion, for over two decades. This isn’t Williams’ first shot at design: in 2003, he collaborated with Marc Jacobs (then at the helm of Louis Vuitton) and Japanese designer Nigo on sunglasses that became one of the brand’s top sellers. Other collaborations followed: Moncler, Moynat and long-standing partnerships with Adidas and Chanel, including a capsule collection he designed with Chanel’s late creative director Karl Lagerfeld. Like Abloh before him, he has an uncanny knack for staying ahead of the cultural curve, redefining the zeitgeist and understanding how to market an idea to the masses. As creative director, his vision for Louis Vuitton will go beyond creating collections but also into producing fashion shows, campaigns and other content to keep the fashion house fresh and buzzy.